Turn Booth Visitors Into Qualified Leads
QR Poll qualifies trade show booth visitors with 2 quick questions. Get role, interest level, and needs — not just a badge scan with zero context.
- Best for
- Booth exhibitors, sales teams, marketing managers
- Setup time
- 30 seconds
- Cost
- Free up to 250 responses/mo, then $6/mo
- No app required
- Respondents scan with any phone camera
The Problem
Badge scans tell you nothing about interest level. 'Drop your card for a prize' gives you garbage leads. You can't tell serious buyers from swag collectors. Post-show follow-up has no context on what they actually cared about.
How QR Poll Helps
- Quick qualifying questions. Role, need, timeline. Two questions max.
- Segment leads by interest level. Prioritize follow-up.
- Export with context. Know what they cared about before you call.
- Handles busy booth traffic. No bottlenecks.
Sample Booth Poll Questions That Actually Qualify Leads
Most booth surveys ask too many questions and get abandoned. Here are combinations that work in under 20 seconds.
- "What's your role?" (multiple choice: Engineering, Product, Executive, Procurement, Other). This tells your sales team whether to send a technical deep-dive or an ROI deck.
- "What are you evaluating us for?" (multiple choice: specific use cases relevant to your product). This is the highest-signal question you can ask. A badge scan says "someone stopped by." This tells you why.
- "When are you looking to buy?" (multiple choice: Now, This quarter, Exploring, Just curious). Brutal but effective. Your sales team will thank you for filtering out the tire-kickers before they spend 30 minutes on a follow-up call.
- "Want a follow-up?" (open text for email). Make this optional. Forcing email collection kills completion rates. People who voluntarily leave their email are 5x more likely to respond to your post-show outreach.
Pick two of these. Three if you're feeling bold. Four and your completion rate drops off a cliff.
Lead Qualification Strategy: Swag Collectors vs. Serious Buyers
The dirty secret of trade shows: 80% of booth visitors are not buyers. They want your free t-shirt. That's fine. The problem is when your sales team spends two weeks after the show calling all of them equally.
QR Poll fixes this by segmenting automatically. Someone who answers "Executive" + "Evaluating for Q2 purchase" goes to the top of the call list. Someone who answers "Student" + "Just curious" gets an email drip at most.
Set this up before the show: create your poll with qualifying questions, print QR codes for your booth signage, and brief your team. When someone scans and answers, their responses are in your dashboard immediately. Your booth staff can even glance at results between conversations to gauge what's resonating with visitors that day.
After the show, export to CSV. Sort by the answers that matter. Your CRM import now has context columns, not just a list of names from a fishbowl full of business cards.
Post-Show Follow-Up That Doesn't Sound Generic
Here's what most post-show emails look like: "Great meeting you at [Conference Name]! We'd love to schedule a call." Delete. Nobody remembers which booth was yours.
With QR Poll data, your follow-up is specific. "You mentioned you're evaluating solutions for [their actual answer]. Here's a case study from a similar company." That's a reply-worthy email.
Timing matters too. Export your responses the evening of day one. Have your SDRs send personalized follow-ups that night while the show is still happening. Visitors who get a relevant email within hours of scanning your QR code are still thinking about your product. Wait a week and you're competing with 50 other "great to meet you" emails.
The data also helps with post-show reporting. Instead of "we scanned 400 badges," you can tell leadership "47 evaluators with Q2 timelines, 23 in our target ICP, 12 requested demos." That's how you justify next year's booth budget.
How It Works
- 1Create a qualifying poll. Two questions: role and what they're looking for. Add an optional email field if you want. Takes one minute.
- 2Print QR codes for your booth. Banner, table tent, or screen display. Visitors scan with their phone. No app, no login, no friction.
- 3Export and follow up with context. CSV export after the show. Sort by interest level. Your sales team calls the hot leads first with specific talking points.
Common Questions
What should I ask visitors?
Two questions max. "What's your role?" and "What are you looking for?" That's enough to qualify leads without losing people.
Can I export leads?
Yes. CSV export includes all responses. If you ask for email, you get email. Import directly to your CRM.
How is this better than badge scanning?
Badge scans tell you someone stopped by. QR Poll tells you what they cared about. Context for your follow-up.
How many responses can I collect during a show?
Depends on foot traffic, but the free tier handles most small booths fine. Busy booths at CES-level shows might want a paid plan for unlimited responses. QR codes handle concurrent scans without slowing down.
Can I change questions mid-show?
Yes. Edit the poll live. If your first question isn't getting useful answers by lunchtime on day one, swap it out. Previous responses are preserved.
What if wifi is bad at the venue?
QR Poll is a lightweight web page, not an app install. Works on any cell connection. Convention center wifi is usually terrible, but attendees have phones with data plans. That's all you need.